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Privacy Policy

Privacy Policy

This privacy policy (this "Privacy Policy") applies toyour use of the website (the "Website"), which is ownedand operated by Supergo Company Limited ("Supergo", "us","our" or "we"). Your privacy and security are important tous. Please read this Privacy Policy carefully to understand how we will use andprotect the personal information you provide us. We will not share yourpersonal information with anyone except as described in this Privacy Policy. Wedo reserve the right to make changes to this Privacy Policy from time to time,so please check back periodically.


1.1 Personal Information vs. Non Personal Information.

Our primary goal in collecting information from you is toprovide you with an efficient and helpful experience while using the Website.In order to do so, the Website collects two types of information about you,Personal Information and Non Personal Information. "Personal Information"refers to information that lets us know the specifics of who you are and whichcan be used to identify, contact or locate you. We may also collect and usePersonal Information to verify your identity when you are making purchases viathe Website. Examples of Personal Information include your first name togetherwith your last name, your credit card number, your mailing address and/or emailaddress, and your phone number. Generally, we collect Personal Information whenyou use the Website to make product purchases, fill out surveys, correspondwith us, choose to submit testimonials, stories, photos or the like to theWebsite, or otherwise volunteer information about yourself. "Non PersonalInformation" refers to information that does not by itself identify you ora specific individual. Examples of Non Personal Information we may collectinclude demographic information, which web pages of ours are most often visitedand which of our products are either receiving the most purchases or websitevisits. We may collect Non Personal Information through any of the methodsdiscussed above as well as automatically through use of industry standardtechnologies discussed further below.

1.2 Access and Change to Personal Information.

Upon written request, Supergo will use reasonable efforts toallow users to update or correct Personal Information previously submitted butonly to the extent such activities will not compromise privacy or securityinterests. Also, upon a user's written request, Supergo will functionallydelete the user and his or her Personal Information from the database wheresuch information is stored; however, it may be impossible to delete a user'sentry without some residual information being retained because of the nature inwhich backups of data are maintained.

1.3 Information You Provide To Us.

You will have the opportunity to provide us with PersonalInformation and Non Personal Information which we will collect directly fromyou as follows:

(a) For visitors who provide photographs, stories, testimonialsor other feedback about our products or our Website, or provide us any otherinformation via correspondence or otherwise ("Content") directly viaan email hyperlink on the Website, we collect your first and last name, emailaddress and any Content included in the email. By submitting Content, you agreethat Supergo may use your Personal Information and such content as permittedunder this Privacy Policy, including reproducing the Content on the Website andin Supergo 's marketing and advertising materials.

(b) If you make purchases at our online store, we will collectand maintain your name, email address, mailing address, telephone number,purchased product information, credit card number, order tracking number,referring URL, IP address and a password. If you purchase a gift certificate atour online store, we will also collect the name, email address, mailingaddress, and telephone number of the recipient. Before confirming your order,you will have the opportunity to review the order form and make changes andadditions to the information it contains and these changes will automaticallybe kept for future use. If you cancel an order or do not complete an order, wemay collect and use any email address or other information that you have enteredas we would collect and use it if you had completed an order.

1.4 Information Collected Through Technology.

We or our third party service providers may collect informationfrom visitors to the Website regarding the referring URL, your IP address,which browser you used to come to the Website, information regarding yourdomain server, the country, state and telephone area code where your server islocated, your type of computer, timestamp data and the pages of the Websitethat you viewed during your visit. Some of this information is gathered throughthe following technologies:

(a) Cookies

Cookies are small bits of information that are automaticallystored on a person's web browser in their computer that can be retrieved bythis site. Cookies can make the site more useful by storing information aboutyour preferences on particular sites, thus enabling website owners to providemore useful features for their users. The information collected by"cookies" is anonymous aggregated research data, and contain no nameor address information or any information that will enable anyone to contactyou via telephone, e-mail or any other means. Most browsers are initially setto accept cookies. If you would prefer, you can set your browser to disablecookies or inform you when they are set. However, by disabling them, you maynot be able to access certain parts of the Website.

(b) IP Address

You can visit many areas of the Website anonymously without theneed to become a registered user. Even in such cases, we may collect IP addressesautomatically. An IP address is a number that is automatically assigned to yourcomputer whenever you begin service with an Internet Service Provider. Eachtime you access the Website and each time you request any pages, our serverlogs your IP address. Standing alone, your IP address is not necessarilypersonally identifiable.

(c) Web Beacons

Supergo may use a variety of other technical methods fortracking purposes, including web beacons. Web beacons are small pieces of datathat are embedded in web pages and e-mails. We may use these technical methodsin HTML e-mails that we send our users to determine whether they have openedthose e-mails and/or clicked on links in those e-mails. The information fromuse of these technical methods may be collected in a form that is personallyidentifiable.


2.1 Use of Personal Information and Non Personal Information

We use Personal Information and Non Personal Information inorder to fill your orders, to communicate with you about your orders or otherrequests and to send you informational and promotional materials, includingabout upcoming Supergo promotions and events. In addition, we may use PersonalInformation and Non Personal Information to learn more about our communityand/or customers so we can improve our products, promotions and events.Specific examples of how we may use your information that we collect are asfollows:

(a) System Administration

We use your IP Address and other information discussed above inSection 1.4 for the purposes of system administration, to assist in diagnosingproblems with our server, to monitor our system performance and the level ofactivity on the Website in general and about specific portions of our Websiteand how the traffic on our Website is apportioned and from where it may come,and to gather broad demographic information about our Website visitors andcustomers, so we can make it easier and more convenient for you to navigate anduse the Website, and make our Website more useful and better targeted for youand our community in general.

(b) Personalization

We use Cookies and IP Addresses to provide features such aspersonalization. We may also use cookies to assist us in delivering contentspecific to your interests, such as informing you of certain third partyofferings.

(c) If you have made a purchase via the Website, we may use yourPersonal Information to send one or more emails regarding your order, includingregarding customer service issues. We may also telephone you regardingfulfillment of your order.

(d) Newsletters & Promotional Emails; Opt-Out Option: We mayoffer free electronic newsletters and promotional emails regarding upcomingproducts, promotions, events and/or services offered on the Website. We may useyour Personal Information to send you newsletters and emails periodicallylisting current products, promotions, events and/or services, or other itemsavailable for purchase on our Website or from our marketing partners orsponsors . However, you have the choice to opt-out of receiving suchnewsletters and promotional emails for products and/or services offered on theWebsite by sending an email to us at and/or following theinstructions in our promotional email. Once we have processed your opt-outrequest, we will not send you promotional emails with respect to productsand/or services offered by us through the Website unless you opt back in toreceiving such communications directly.

(e) If you submit Content to Supergo, you agree that Supergo mayuse your Personal Information and such Content as permitted under this PrivacyPolicy, including reproducing the Content on the Website and in Supergo 'smarketing and advertising materials.

(f) Contact Information: If you contact us by telephone, emailor letter, we may keep a record of your contact information, correspondence orcomments. If you report a problem with the Website, we may collect thisinformation in a file specific to you. In addition, if you provide us feedbackthrough the Website, by email or by calling us, we may ask for your name andemail address in order to send you a reply. You may contact us to request the removal of this information from ourdatabase, subject to section 1.2.

2.2 Disclosure of Personal Information

(a) General Rule

Except as otherwise stated in this Privacy Policy, we do notsell, trade or rent your Personal Information collected on the Website toothers. Supergo may disclose your Personal Information to its related parties.Such related parties may use your Personal Information only to the extentpermitted to be used by Supergo pursuant to this Privacy Policy.

(b) Service Providers

We may disclose your Personal Information to our third partyservice providers, including companies we retain to manage or host the Website,companies we retain to fulfill product purchases or to provide services to youon our behalf, and companies we retain as consultants to conduct research onour behalf. These third parties may not use your Personal Information otherthan to provide the services requested by us. For example, we will release yourcredit card number to confirm payment and release your name and mailing addressinformation to the mail or delivery service to deliver and track products thatyou ordered. With respect to Non Personal Information, we also share websiteusage information we gather from visitors to the Website who have received atargeted promotional campaign with our third-party advertising service partnersfor the purpose of targeting future campaigns and upgrading visitor informationused in reporting statistics. For this purpose, we and our third-party servicepartners may note some of the pages you visit on the Website through the use ofweb beacons. In addition, we may provide aggregated statistics about ourcustomers, sales, traffic patterns, and related Website information to thirdparties. We reserve the right to use or disclose Non Personal Information inany manner.

(c) Links to Other Websites

Our Website may contain links to third party web sites to whichwe have no affiliation. Supergo does not share your Personal Information withthose web sites and is not responsible for their privacy practices. Supergosuggests you read the privacy policies on those third party web sites.

(d) Enforcement of Law and/or Terms of Use

From time to time, we may be required by law enforcement orjudicial authorities to provide Personal Information to the appropriate governmentalauthorities. We will disclose Personal Information upon receipt of a courtorder or subpoena or to cooperate with a law enforcement investigation. Wefully cooperate with law enforcement agencies in identifying those who use ourproducts or services for illegal activities. We reserve the right to report tolaw enforcement agencies any activities that we in good faith believe to beunlawful. Moreover, we may use or release account information and PersonalInformation when we believe that such release is reasonably necessary toenforce or apply our Terms of Use or to protect the rights, property and safetyof our users, others and ourselves.

(e)Change in Control

We may transfer your Personal Information to a successor ininterest to Supergo if Supergo is acquired by or merged with anotherorganization. In such event, Supergo will use reasonable efforts to notify you(either by posting notice on the Website or by email to you at the last knownemail address) before information about you is transferred and becomes subjectto a different privacy policy, provided however, in the event Supergo fails tonotify you, your Personal Information will still be transferred but subject tothis Privacy Policy.


We may from time to time send you email or other communicationsregarding current promotions, specials and new additions to the Website. If youhave supplied us with your telephone number(s) you may receive telephone callsfrom us with information or requests for information regarding an orderyou have placed. You may "opt out" or unsubscribe from ournewsletters and non-transactional related emails and disclosures to thirdparties for promotional purposes by clicking the unsubscribe link in anyemail you receive from us or by sending an email to If youwould like to be removed from our mailing list completely, you will need tocontact our office.


4.1 Our Security Measures

In order to most efficiently serve you, credit card transactionsand order fulfillment are handled by established third-party bankinginstitutions, process agents and distribution institutions. They receive theinformation they need to verify and authorize your credit card transactions andto ship your order. When collecting credit card information for onlinepurchases, we offer secured server transactions that encrypt your informationin transit to prevent someone from intercepting it and misusing it. When youaccess your account information, the information is kept on a secure server. Toprotect your information, we maintain the data security by implementingappropriate physical, electronic and managerial measures to safeguard andsecure your personal data. Email messages sent to the Bank over the Internetcannot be guaranteed to be completely secure. Supergo is not responsible forany damages incurred by users if they send a message or email to Supergo overthe Internet. Supergo is not responsible in any way for direct, indirect,special or consequential damages arising out of the use of this Website.

4.2 Protecting Yourself

Both you and Supergo play an important role in protectingagainst online fraud. You should be careful that your account details includingyour User ID and/or Password are not compromised by ensuring that you do notknowingly or accidentally share, provide or facilitate unauthorised use of it.Do not share your User ID and/or password or allow access or use of it byothers. Supergo is not responsible for the contents available on or the set-upof any other websites linked to our Website. Access to and use of such otherwebsites is at the user's own risk and subject to any terms and conditionsapplicable to such access/use. By providing hyperlinks to other websites,Supergo shall not be deemed to endorse, recommend, approve, guarantee orintroduce any third parties or the service/products they provide on their website, or have any form of cooperation with such third parties and web sites.You can learn more about Internet privacy from government websites such as addition, it is important to keep us updated with your most current contactinformation. You may ask us in writing via mail or email at have the information on your account deleted, updated or corrected, subjectto Section 1.2; however, because we keep track of past purchases, you cannotdelete information associated with past purchases. Note that we may retainchanged or deleted information for archival or other purposes.


5.1 Changes To Our Policy

This Privacy Policy is effective with respect to any PersonalInformation collected on or after the effective date set forth below. Supergoreserves the right to modify or supplement this Privacy Policy at any time. Ifwe make any changes, we will update the Website and Privacy Policy to includesuch change and notice thereof. Please review this Privacy Policy often toreview any changes that may affect your use of the Website. Your continued useof the Website once the revised Privacy Policy has been posted on the Websiteaffirms your agreement to such changes.

5.2 Children, Parental Consent Policy

If youhave any questions about this Privacy Policy, the practices of our Website, oryour dealings with our Website, please contact us by sending an email to

SupergoCompany Limited.
8/F, Bamboos Centre, 52 Hung To Road, Kwun Tong, Kowloon, Hong Kong.
T: +852-2525 7311  
F: +852-2898 9999